IN+

Project Duration

8 Weeks

Role

UX Researcher, AR Designer

UX Researcher,

AR Designer

UX Researcher, AR Designer

Softwares

Maya, Unity

Adobe Photoshop & Premiere

Maya, Unity

Adobe Photoshop & Premiere

Maya, Unity

Adobe Photoshop & Premiere

Work Type

Augmented Reality

Experience

Augmented Reality

Experience

Augmented Reality

Experience

CONCEPT

“IN+” is a transformative platform that merges augmented reality, geolocation, and personality-based matchmaking to transform the dating experience, and emphasizes personal introspection and meaningful connections, guiding users on a self-discovery journey before they establish significant relationships. The platform uses augmented reality to create virtual gamification tasks integrated with a real-location map, featuring four distinct scene settings.

Video Link

Try it now!

User Research

Topic Research

What are the existing problems of dating apps?

User Perspective

Sociological Implications

Difficulty approaching others in real-life dating scenarios.

Superficial criteria for choosing partners, based on looks or catchy one-liners.

Limitless options acquired with low efforts and flakiness.

Love Formation

“My heart skipped a beat when we met”

Physical response to love is in fact influenced by hormonal change which can be reflected by heart beat and blood pressure.

Attraction

If dates are attracted to each other, their heart rates sychronize.

Adrenaline, epinephrine and norepinephrine secretion makes heart beat faster

Attachment

High Oxytocin and Vasopressin levels found in people in supporting relationship, which leads to lower blood pressure.

Stress hormone cortisol which increases heart rate and blood pressure

Sociological Implications

Validation and Self-esteem

Over-reliance on such validation can lead to fluctuations in self-worth based on app interactions. A lack of matches or positive interactions can lead to feelings of rejection and lowered self-esteem.

Avoidant Attachment Behaviors

The transient nature of app interactions can make deeper, long-term commitment challenging.

Problem conclusion

• Missing out on organic opportunities to build meaningful connection

• Users dislike it when people don’t have the same goal as them

• Meeting up with a stranger can pose trust issues and sexual harrassment

• Missing out on organic opportunities to build meaningful connection

• Users dislike it when people don’t have the same goal as them

• Meeting up with a stranger can pose trust issues and sexual harrassment

User Research

What are the existing problems of dating apps?

Data source: Online survey published on platforms such as Reddit, Facebook groups, personal social media with an accumulative response from 300 samples.

What are the existing problems of dating apps?

Data source: Online survey published on platforms such as Reddit, Facebook groups, personal social media with an accumulative response from 300 samples.

What are you curious about before meeting up?

What’s your main purpose using the apps?

When do you typically get on the apps?

What’s your attitude towards the dating apps?

What’s your top concerns when meeting up with people from the apps?

Data Synthesis

Storyboard

We grant strangers from the “apps” a degree of trust that we might never offer under other scenarios. Yet, we're often baffled when connections fall apart. I imagined users will achieve a higher level of self complacency without obsessively worrying about whether they find the perfect one at the end of the experience.

Design Development

Design scope

IN+ is a transformative platform that intertwines augmented reality, geolocation, and personality-based matchmaking to redefine the dating experience. It emphasizes personal introspection and genuine connections, facilitating users to journey through self-discovery before forging meaningful connections.

Character Sketching

In+ Token Scanning

3D Modelling Iteration

transition to more organic textures

User Journey Map

Final Prototype

AR Interface Design

After an In+ token is scanned, In+ Stone appears to guide users through the journey

Complementary wearable device acquired (optional) at the beginning of Duo Expedition to monitor progress of connection via heart rate and blood pressure levels

In+ Stone’s heart grows fuller as users complete more tasks